Search Engine Optimization

Just about every business wants to be the first website that comes up on Google or any major search engine. Your website isn't doing you much good if no one can find you. Search engine optimization (SEO) is the process of reviewing multiple facets of a website and developing a comprehensive strategy to enhance the website to increase the website's ability to obtain a higher ranking organically in search engines. This process is different for every website. The higher your website is ranked, the better your chances of increasing traffic to your website. Website marketing, or search engine optimization is the process of improving the visibility of a website or a web page in search engines such as Google, Yahoo and Bing, among others.

The website marketing process can be daunting because of the constantly increasing number of websites available. It can be difficult to establish your website with a decent ranking. And if your site does have a good ranking, it can always be pushed down the rankings, by other websites as they come along. Without proper structure, and correct strategies, your website can easily get lost in the mix just like a needle in a haystack.

The landscape for organic searches is changing constantly. Search engines are always updating and changing their algorithms and search engine optimization requires a carefully planned, strategic approach taking many different factors into consideration. Your content, linking structure, and overall design are just three of the many aspects of your website that impact your website ranking. In order to place well in search engines, these pieces need to be carefully examined in order to give your website the best opportunity to rank near the top.

At Lightway Web Services, we know the importance of having your site visible on the major search engines, and as close to the top as possible. If your website isn't performing up to your standards, then it is possible that SEO services are right for you. As part of our process, we will discuss with you, your website, industry, and goals and objectives for the performance of your website. We will review your website thoroughly and devise a specific plan to increase the rankings of your website based upon our examination of your website, and our experience with search engine rankings. Our experienced staff is ready to work with you to improve the visibility and ranking of your website today.

Our Approach
search engine optimization

Evaluate We meet with you and discuss your business, your competition, and your current site to build a plan that will be most effective to increase the traffic to your website. There are many factors in SEO that need to be considered and a plan of attack needs to be prepared including a budget so you know what you can expect to spend up front. We know your budget is important.

Strategize We analyze more thoroughly, your current website and formulate a plan that includes your website's page titles, meta tags, header tags, site content, alt tags, link structure and more.

Content Building Where necessary, we will help you build the content on your existing website. Search engines are constantly working to reward website with good content. Your site should have good quality content that search engines value and that your customers will appreciate.

Design The design of your website is crucial. If your site is important to mobile users, and doesn't include responsive design, those are things that need to be addressed. A poorly designed website that gives visitors and unpleasant experience will fail to retain traffic that comes to your site.

Organization We make sure that your website is well organized, and that users can find all of the great content that is on your website.

Analytics We will help setup analytics on your website so that you can track the traffic on your website. Changes in traffic over time will help us keep ahead of the curve and make changes to your site as needed to keep you as near the top as possible.